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Content Marketing Guide 2019

Probably the best guide of 2019

What if your company was capable of generating leads through content marketing and trace back exactly from which channel, campaign, content topics each lead was coming from?

This is possible. If done properly, content marketing can be a sales-generating science.

Content Marketing Guide download

TABLE OF CONTENT

  • INTRO
    7 Steps guide – B2B Content Marketing
  • 1) PERSONAS

    Decision Makers
    Influencers
    Operational Users

  • 2) INFRASTRUCTURE

    Customer Relationship Management
    Marketing Automation
    Business Intelligence
    Third-party data
    Content Taxonomy
    UTM Strategy

  • 3) CONTENT

    Cornerstone content
    Channel Strategy
    Hero image
    Content calendar

  • 4) CAMPAIGNS

    Campaign design
    Landing page
    Two campaign tactics
    Testing culture (AB testing)
    Optimal Cost Per Acquisition (LTV:CAC ratio)

  • 5) MQLs

    Lead scoring
    Business Development Centre

  • 6) SALES FUNNEL

    Marketing-driven sales decks
    Co-ownership of the funnel
    Nurturing activities
    Dissecting the sales

  • 7) REPORTING

    BI Tools
    Sample reporting dashboard
    Attribution models

  • CONCLUSIONS

    Team
    Takeaways

DOWNLOAD NOW THE EBOOK.
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