Content Marketing Guide 2019
Probably the best guide of 2019
What if your company was capable of generating leads through content marketing and trace back exactly from which channel, campaign, content topics each lead was coming from?
This is possible. If done properly, content marketing can be a sales-generating science.
TABLE OF CONTENT
- INTRO7 Steps guide – B2B Content Marketing
- 1) PERSONAS
Decision Makers
Influencers
Operational Users
- 2) INFRASTRUCTURE
Customer Relationship Management
Marketing Automation
Business Intelligence
Third-party data
Content Taxonomy
UTM Strategy
- 3) CONTENT
Cornerstone content
Channel Strategy
Hero image
Content calendar
- 4) CAMPAIGNS
Campaign design
Landing page
Two campaign tactics
Testing culture (AB testing)
Optimal Cost Per Acquisition (LTV:CAC ratio)
- 5) MQLs
Lead scoring
Business Development Centre
- 6) SALES FUNNEL
Marketing-driven sales decks
Co-ownership of the funnel
Nurturing activities
Dissecting the sales
- 7) REPORTING
BI Tools
Sample reporting dashboard
Attribution models
- CONCLUSIONS
Team
Takeaways
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