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articles & events

we.are.DESI is proud to observe, analyse, understand, and comment on digital trends and the digital industry. Below the latest published articles and events where we.are.DESI was presenting.

Can content marketing be a sales-generating science? Yes, it can. This B2B Content Marketing guide provides tangible advice about demand generation. And how to trace sales back to the specific channels / campaigns / content topics that triggered them.

April 2019, Published in 3 articles on Linkedin Pulse
& downloadable as an eBook on this site

B2B Content Marketing Guide 2019

article

B2B Content Marketing Guide 2019
Probably the best guide of 2019

Download free eBook
article 1
article 2 (to be published)
article 3 (to be published)

article

B2B Content Marketing Guide 2019
Probably the best guide of 2019

Can content marketing be a sales-generating science? Yes, it can. This B2B Content Marketing guide provides tangible advice about demand generation. And how to trace sales back to the specific channels / campaigns / content topics that triggered them.

April 2019, Published on Linkedin Pulse
& downloadable as an eBook here

Download free eBook
article 1
article 2 (to be published)
article 3 (to be published)

Did you ever try to explain to your children what job you do? The conversation might stir towards Jupiter’s temperature. This article is about parenting, empowerment, and creativity.

January 2019, Published on Linkedin Pulse

What’s the temperature on Jupiter right now?

article

What’s the temperature on Jupiter right now?

article

What’s the temperature on Jupiter right now?

Did you ever try to explain to your children what job you do? The conversation might stir towards Jupiter’s temperature! This article is about parenting, empowerment, and creativity.

January 2019, Published on Linkedin Pulse

Every company today pays lips service to digital transformation, but how many organizations really walk the walk? ‘Headless Ken & Barbie’ represent those CEOs that resist meaningful digital transformation, holding their organization back in the process.

ExecLN CMO Event, March 2018, Reading, UK

Digital Transformation Headless Ken Barbie - ExecLN 2018

event

Don’t Trust Digital Transformation to Headless Ken & Barbie

Download presentation

event

Don’t Trust Digital Transformation to Headless Ken & Barbie

Every company today pays lips service to digital transformation, but how many organizations really walk the walk? ‘Headless Ken & Barbie’ represent those CEOs that resist meaningful digital transformation, holding their organization back in the process.

ExecLN CMO Event, March 2018, Reading, UK

Download presentation

We could send 19 billion fewer emails over the next 5 years and witness the birth of “collaborative marketing”

October 2017, Published on Linkedin Pulse

It’s the End of Email As We Know It

article

It’s the End of Email As We Know It

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It’s the End of Email As We Know It

We could send 19 billion fewer emails over the next 5 years and witness the birth of “collaborative marketing”

October 2017, Published on Linkedin Pulse

Global companies operating in the UK and China should consider building an online presence on both Facebook and WeChat…

September 2017, Published on CBBC’s Focus Magazine

FB vs WX

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Facebook vs WeChat

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Facebook vs WeChat

Global companies operating in the UK and China should consider building an online presence on both Facebook and WeChat…

September 2017, Published on CBBC’s Focus Magazine

4 continents, 5 startups, one common goal: to grow and succeed

September 2017, Posted on Linkedin Pulse

article

Nature vs. Nurture: Are Startups All the Same?

Read the full interviews

article

Nature vs. Nurture: Are Startups All the Same?

4 continents, 5 startups, one common goal: to grow and succeed

September 2017, Posted on Linkedin Pulse

Read the full interviews

The recent digital battle between East and West is now characterised by WeChat and Facebook. Find here a comprehensive comparison.

August 2017, Posted on Linkedin Pulse

Facebook vs. WeChat: A Conversation

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Facebook vs. WeChat: A Conversation

article

Facebook vs. WeChat: A Conversation

The recent digital battle between East and West is now characterised by WeChat and Facebook. Find here a comprehensive comparison.

August 2017, Posted on Linkedin Pulse

Headless Ken & Barbie are the CEOs who don’t endorse digital transformation.

July 2017, Posted on Linkedin Pulse

Don’t Trust Digital Transformation to Headless Ken & Barbie

article

Don’t Trust Digital Transformation to Headless Ken & Barbie

article

Don’t Trust Digital Transformation to Headless Ken & Barbie

Headless Ken & Barbie are the CEOs who don’t endorse digital transformation.

July 2017, Posted on Linkedin Pulse

Having a closed, nurtured, and qualified network, as well as listening to its whispers, it will reveal you what trends are coming.

June 2017, Posted on Linkedin Pulse

How the 'contextual rule of 3'​ will improve your marketing efforts

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How the Contextual Rule of 3​ Improves Your Marketing

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How the Contextual Rule of 3 Improves Your Marketing

The whispers of a closed, nurtured, and qualified network will reveal what trends are coming.

June 2017, Posted on Linkedin Pulse

“Standard” experiences are no longer enough. Marketers have to think beyond traditional engagement models to promote their brand.

May 2017, Posted on Linkedin Pulse

What you need is… experiential digital marketing?

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What you need is… experiential digital marketing?

article

What you need is… experiential digital marketing?

“Standard” experiences are no longer enough. Marketers have to think beyond traditional engagement models to promote their brand.

May 2017, Posted on Linkedin Pulse

How technology and people mindset is moving towards an “augmented real reality.”

April 2017, Posted on Linkedin Pulse

Yes, that cereal box really is talking to you

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Yes, that cereal box really is talking to you

article

Yes, that cereal box really is talking to you

How technology and people mindset is moving towards an “augmented real reality.”

April 2017, Posted on Linkedin Pulse

How Corporations choose, select, and maintain CMS services. Bringing experiences from Coats (2016) and Huawei (2014).

CMS Expert Europe roundtable, February 2017, London, UK

Digital Transformation case studies

event

Digital Transformation case studies

event

Digital Transformation case studies

How Corporations choose, select, and maintain CMS services. Bringing experiences from Coats (2016) and Huawei (2014).

CMS Expert Europe roundtable, February 2017, London, UK

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