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articles & events
we.are.DESI is proud to observe, analyse, understand, and comment on digital trends and the digital industry. Below the latest published articles and events where we.are.DESI was presenting.
article
B2B Content Marketing Guide 2019
Probably the best guide of 2019
Download free eBook
article 1
article 2 (to be published)
article 3 (to be published)
article
B2B Content Marketing Guide 2019
Probably the best guide of 2019
Can content marketing be a sales-generating science? Yes, it can. This B2B Content Marketing guide provides tangible advice about demand generation. And how to trace sales back to the specific channels / campaigns / content topics that triggered them.
April 2019, Published on Linkedin Pulse
& downloadable as an eBook here
Download free eBook
article 1
article 2 (to be published)
article 3 (to be published)
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What’s the temperature on Jupiter right now?
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What’s the temperature on Jupiter right now?
Did you ever try to explain to your children what job you do? The conversation might stir towards Jupiter’s temperature! This article is about parenting, empowerment, and creativity.
January 2019, Published on Linkedin Pulse
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Don’t Trust Digital Transformation to Headless Ken & Barbie
Every company today pays lips service to digital transformation, but how many organizations really walk the walk? ‘Headless Ken & Barbie’ represent those CEOs that resist meaningful digital transformation, holding their organization back in the process.
ExecLN CMO Event, March 2018, Reading, UK
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It’s the End of Email As We Know It
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It’s the End of Email As We Know It
We could send 19 billion fewer emails over the next 5 years and witness the birth of “collaborative marketing”
October 2017, Published on Linkedin Pulse
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Facebook vs WeChat
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Facebook vs WeChat
Global companies operating in the UK and China should consider building an online presence on both Facebook and WeChat…
September 2017, Published on CBBC’s Focus Magazine
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Nature vs. Nurture: Are Startups All the Same?
4 continents, 5 startups, one common goal: to grow and succeed
September 2017, Posted on Linkedin Pulse
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Facebook vs. WeChat: A Conversation
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Facebook vs. WeChat: A Conversation
The recent digital battle between East and West is now characterised by WeChat and Facebook. Find here a comprehensive comparison.
August 2017, Posted on Linkedin Pulse
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Don’t Trust Digital Transformation to Headless Ken & Barbie
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Don’t Trust Digital Transformation to Headless Ken & Barbie
Headless Ken & Barbie are the CEOs who don’t endorse digital transformation.
July 2017, Posted on Linkedin Pulse
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How the Contextual Rule of 3 Improves Your Marketing
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How the Contextual Rule of 3 Improves Your Marketing
The whispers of a closed, nurtured, and qualified network will reveal what trends are coming.
June 2017, Posted on Linkedin Pulse
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What you need is… experiential digital marketing?
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What you need is… experiential digital marketing?
“Standard” experiences are no longer enough. Marketers have to think beyond traditional engagement models to promote their brand.
May 2017, Posted on Linkedin Pulse
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Yes, that cereal box really is talking to you
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Yes, that cereal box really is talking to you
How technology and people mindset is moving towards an “augmented real reality.”
April 2017, Posted on Linkedin Pulse
event
Digital Transformation case studies
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Digital Transformation case studies
How Corporations choose, select, and maintain CMS services. Bringing experiences from Coats (2016) and Huawei (2014).
CMS Expert Europe roundtable, February 2017, London, UK
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