“Don’t Trust Digital Transformation to Headless Ken & Barbie”
#EXECLN – CIO | CISO | CMO EVENT
8th March 2018 – Madejski Football Stadium, Reading (UK)
Speaker: Christian Iachini – Director of Digital Marketing at 1E
Every company today pays lips service to digital transformation, but how many organizations really walk the walk? ‘Headless Ken & Barbie’ represent those CEOs that resist meaningful digital transformation, holding their organization back in the process.
After an initial analysis showing how most companies are ‘doing digital’ just to ‘do digital’, the speaker will explore 3 pillars and 2 best case studies to illustrate how to best run an effective digital transformation programme.
1. Full endorsement from the CEO and the executives is key to the success of any digital transformation programme.
2. Digital is a culture, not a strategy.