team

we.are.DESI is a team of strategic, international, passionate, digitally-experienced, hands-on, friendly professionals.

Our footprint is global, in different time zones, but synchronized, connected as one. This ensures a fresh and creative approach to the development of engaging solutions since each contributor is always exposed to new things in his or her own locale.

marketing strategy
(re)branding
content marketing
digital channels

digital marketing campaigns
marketing automation
attribution models
LTV/CAC simulations

we.are.DESI’s founder bio

Christian has 18+ years of marketing experience, developing marketing strategies and carrying out digital transformation projects for large corporations such as Huawei, BP, and Coats.

He established the Corporate global social media programme at Huawei, catapulting the latter to what is now a best-in-class award-winning position. He also restructured and lead the digital marketing teams at Coats and 1E, generating for the latter $4 millions ARR (Annual Recurring Revenues) via digital marketing campaigns and ABM (Account Base Marketing) activities.

He is passionate about marketing and branding, regularly posting articles on LinkedIn Pulse, and speaking at digital marketing or CMO events.

If you have not done so already, ensure to connect with Christian on LinkedIn.

Christian Iachini

Christian Iachini,
Founder we.are.DESI

to discuss your marketing challenges
to create your marketing/digital/branding strategy

to speak at your event
to organise a 2 days workshop