The use of online channels to achieve business objectives, brand storytelling, and execution of the product/service roadmap – specifying needed resources (people and budget), processes, and governance.

Creation of a content strategyand execution plan that includes: content pillars, brand persona, individual online channels purposes, frequency of content distribution, content calendar and editorial meetings best practices.

Starting with an understanding of your content marketing and brand engagement necessities, defining: goals and KPIs, how the content strategy applies to social media, and identification of social media channels to activate and maintain. Part of this includes community management guidelines and crisis management (monitoring and handling).

Integrated storytelling is the telling of a single (brand) story across multiple platforms and formats to best effect. The purpose of this exercise is to define the core elements behind consistent online storytelling, while still leaving space for experimenting and A/B testing.

A tailored framework for your next digital marketing campaign: KPIs & objectives definition, target audience analysis, message house to understand their pain points and how what your offer addresses them, online channels strategy, campaign tactics (i.e. promotion, VIP experience, triggered retargeting). Final output could look like a complete diagram of all the content assets to create and the matching calendar.

Marketing automation allows you to track and score the interaction of your target audience with your brand touchpoints. While it takes months or years to define correctly the online sales funnel and processes to feed and push through each customer through it, there are set steps to take. From the choice of a Marketing Automation Software-as-a-Service (SaaS) solution paired with your CRM, to basic retargeting tactics that can improve your reach and engagement KPIs, moving to more advanced exercises like lead scoring and attribution modelling.